Conversion Rate Optimization (CRO) & Digital Marketing Specialist

Join Arah Environmental Indonesia as a Conversion Rate Optimization (CRO) & Digital Marketing Specialist and play a pivotal role in driving sustainable growth through data-driven marketing strategies. Based in the vibrant hub of Canggu, Bali, you will work closely with our marketing team to enhance our online presence and maximize conversion rates. At Arah Environmental Indonesia, we are committed to creating a sustainable future by providing innovative environmental solutions. Our mission is to protect and preserve the environment through cutting-edge technology and sustainable practices.

In this role, you will be responsible for optimizing our digital marketing campaigns to improve user experience and drive conversions. You will analyze data using tools like Google Analytics, Google Tag Manager, and Hotjar to identify areas for improvement. Additionally, you will work with our web development team to implement changes that enhance user engagement and increase our conversion rates. This position offers a unique opportunity to work in a dynamic and innovative environment, contributing to our mission of creating a sustainable future.

📋 Tanggung Jawab Pekerjaan

Key Responsibilities:

• Develop and implement data-driven digital marketing strategies to improve conversion rates.
• Analyze and interpret data using tools like Google Analytics, Google Tag Manager, and Hotjar.
• Collaborate with the web development team to implement changes that enhance user experience and drive conversions.
• Conduct A/B testing and multivariate testing to optimize landing pages and marketing campaigns.
• Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing campaigns.
• Stay updated with the latest trends and best practices in conversion rate optimization and digital marketing.
• Provide insights and recommendations to the marketing team to improve campaign performance.
• Manage and optimize paid advertising campaigns across various platforms, including Google Ads and social media.

🎓 Kualifikasi & Syarat

Kualifikasi & Syarat:

• Bachelor's degree in Marketing, Business, Computer Science, or a related field.
• Minimum of 3 years of experience in digital marketing, with a focus on conversion rate optimization.
• Proficient in using Google Analytics, Google Tag Manager, and Hotjar.
• Experience with A/B testing and multivariate testing tools like Optimizely or VWO.
• Strong understanding of HTML, CSS, and JavaScript for web development.
• Excellent analytical and problem-solving skills.
• Strong communication and collaboration skills.
• Familiarity with environmental sustainability and green initiatives is a plus.

🛠️ Keahlian

Lowongan Terkait